Wave 20 · Workforce, Internal Comms, And Growth Ops MarTech evidence stack proof Synthetic experiment + packet exports

Experiments that stay release-safe.

This control plane turns cross-stack MarTech experiment and review data into one buyer-readable surface: missing targeting evidence, holdout integrity drift, release blockers, and the exact packet sequence needed before a pricing test, homepage experiment, or onboarding gate goes wide.

Overview Stack Lane Evidence Gaps Activation Posture Verification Docs

Commercial Front Door

Growth Ops evidence for experimentation, RevOps, analytics, and release teams.
Audit-safe visibility into missing targeting proof, stale holdout evidence, measurement drift, and rollout posture without exposing live customer records.

Proof Layer

Offline analyzer + CLI + dashboard surface.
This repo reads experiment and review snapshots and turns them into lane, gap, and release packets operators can actually use.

Why it matters

Recruiters looking for MarTech / Growth Ops / experimentation / consent governance / activation operations should see real operator work: targeting evidence, holdout posture, measurement proof, and owner-safe escalation.

Evidence Gaps

severity · owner · packet

Gap	Owner	Subject	Principal	Message
high stack-governance-gap	Growth Engineering	Pricing-page audience split PRG-104 VWO + Snowflake	—	Pricing-page audience split still has open evidence debt against the pricing-activation packet packet.
high stack-governance-gap	MarTech Operations	Winback reactivation branch PRG-318 CDP + Klaviyo + warehouse	—	Winback reactivation branch still has open evidence debt against the winback-reactivation packet packet.
high missing-audience-proof	Growth Engineering	Pricing-page audience split TargetingEvidence Audience eligibility proof	pricing-audience-proof	Audience evidence still does not reconcile campaign-entry rules with the warehouse eligibility export.
high stale-open-packet	Growth Engineering	TargetingEvidence Audience eligibility proof	pricing-audience-proof	TargetingEvidence evidence has been open longer than the Growth Ops review SLA.
high missing-launch-readiness	MarTech Operations	Winback reactivation branch ReleaseReadiness Activation readiness	winback-activation	Activation safeguards are incomplete for the reactivation branch; the flow could ship before rollback and QA evidence are locked.
high stale-open-packet	MarTech Operations	ReleaseReadiness Activation readiness	winback-activation	ReleaseReadiness evidence has been open longer than the Growth Ops review SLA.
high missing-measurement-proof	Analytics + Attribution	Winback reactivation branch MeasurementConfig Revenue measurement chain	winback-revenue-proof	The reactivation branch still lacks one owner-safe measurement chain for suppression logic and downstream revenue proof.
high high-severity-unassigned	Experimentation Operations	MeasurementConfig Revenue measurement chain	—	A high-severity experiment-governance packet is still unassigned.
high stale-open-packet	Experimentation Operations	MeasurementConfig Revenue measurement chain	winback-revenue-proof	MeasurementConfig evidence has been open longer than the Growth Ops review SLA.
medium workflow-gap	Growth Engineering	Pricing-page audience split PRG-104 VWO + Snowflake	—	Owner-safe routing is degraded; audience proof, suppression logic, activation review, and measurement review are still split across teams.
medium missing-audience-proof	MarTech Operations	Winback reactivation branch PRG-318 CDP + Klaviyo + warehouse	—	The program is still in exception mode but does not currently show a clean audience-evidence packet in the review queue.
medium workflow-gap	MarTech Operations	Winback reactivation branch PRG-318 CDP + Klaviyo + warehouse	—	Owner-safe routing is degraded; audience proof, suppression logic, activation review, and measurement review are still split across teams.
medium missing-consent-evidence	RevOps Governance	Pricing-page audience split HoldoutIntegrity Consent-safe exclusions	pricing-consent-suppression	Suppression and control-group evidence is still split across audience rules, consent filters, and ramp logic.
medium stale-open-packet	RevOps Governance	HoldoutIntegrity Consent-safe exclusions	pricing-consent-suppression	HoldoutIntegrity evidence has been open longer than the Growth Ops review SLA.